How we think about this.
Data-driven editorials, interactive tools, and opinionated takes on AI infrastructure for sales and marketing teams.
The AI Counterculture Is Your Procurement Manual
Josh Tyrangiel's AI for Good reads like a warm story about teachers and bureaucrats. Read it as a buyer and it becomes the method that separates the AI rollouts that ship from the ones that end in a lawsuit.
Read →You're Buying Into an Empire. Know Whose.
Karen Hao spent seven years mapping how OpenAI's mission to benefit humanity became a consolidation playbook. A structural read for anyone procuring frontier AI.
Read →The AI Growth Imperative
Revenue dwarfs savings. In every industry. A data-driven argument for why your AI strategy should target growth, not efficiency.
Read →The Agentic Boardroom
What happens when AI agents sit at the executive table. An interactive simulation of agentic decision-making in the C-suite.
Read →Cognitive Surrender
An interactive experiment on what happens when you stop thinking for yourself. Based on Shaw & Nave's Tri-System Theory research.
Read →Microsoft Copilot Has a Pick Me Problem
Why the race to embed AI everywhere is producing tools that optimize for adoption metrics instead of actual outcomes.
Read →The One Thing AI Training Programs Get Wrong
Most AI training teaches tools. The gap is in teaching people how to think about where AI actually fits in their work.
Read →What's Your AI Philosophy?
A diagnostic quiz that maps your approach to AI against four distinct philosophies. Where do you fall — and what does it mean for your team?
Read →Ready to talk?
15 minutes. No pitch deck. We'll talk about where AI fits in your marketing infrastructure and whether it's worth going deeper.
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